Flagship Store of a Global Brand is Scheduled for Auction

Stonebridge Strip Retail Investments team is proud to present 566 Chapel Street, South Yarra — a landmark corner property tenanted by MOSCOT — offered via Public On-Site Auction on Friday, 5 September 2025 at 1pm (AEST).

Situated on the prestigious corner of Chapel and Oxford Streets, the building enjoys exceptional exposure within the world-renowned retail strip, home to brands such as Zimmermann, Country Road, Peter Alexander, SABA, Scanlan & Theodore, NAB, and more.

MOSCOT, a 110-year-old, fifth-generation, family-owned eyewear institution, has selected 566 Chapel Street as its first Australian flagship store, marking its 34th global location.

Founded in 1915 by Hyman Moscot, the brand originated from a humble Lower East Side pushcart and has remained independently operated by the Moscot family. The iconic brand now spans major cities including New York (6), London (4), Paris (3), Boston, Santa Monica, Toronto, Munich, Rome, Milan, Copenhagen, Amsterdam, Cannes, Zurich, Yokohama, Chicago, Kyoto, and more.

“MOSCOT’s decision to anchor its Australian presence at this site underscores the strength of the location,” said Nic Hage, Director at Stonebridge.

The property comprises 279 sqm* of fully refurbished, double-level retail space with dual street frontages.

MOSCOT tenants the property under a new five-year net lease, generating $180,000* per annum + GST + outgoings, with 4% fixed annual increases.

Stonebridge’s Nic Hage added:
“South Yarra’s affluent demographic — where median incomes are nearly 74% above the Victorian average — supports demand for high-quality fashion and lifestyle brands.”

Exceptional connectivity is provided via South Yarra Train Station (300 m*) and tram routes along both Chapel Street (10 m*) and Toorak Road (100 m*).

Only 150 m * south of the property lies GURNER™ Group and Qualitas’ $2.75 billion under-construction Jam Factory redevelopment. The transformative mixed-use precinct is set to reshape South Yarra’s retail, residential, and entertainment landscape, featuring:

  • 600* luxury apartments
  • Over 20,000 sqm* of entertainment and retail
  • 10,000 sqm* of premium office space
  • Two hotels
  • A Village Cinemas precinct
  • A public piazza


About the Team

Stonebridge’s Strip Retail Investments team is a market leader with over 30 years of combined experience, specialising in the divestment of metropolitan Melbourne strip retail assets. The team is supported by Australia’s largest and most experienced Asia-focused commercial agencyStonebridge Asia Practice.

For further details, please contact: Rorey James, Nic Hage, Chao Zhang, Ian Lam Kevin Tong

Please visit our website at: https://stonebridge.a.webitwebit.com.au/

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